On May 7, on the occasion of the 60th anniversary of the establishment of diplomatic relations between China and France, China and France published information on agricultural exchanges and cooperation.AsiangameshanoiThe joint statement.

The statement mentioned that out of common enthusiasm for food and the common vision of strengthening farmers first, China and France support deepening bilateral cooperation in the field of agriculture, including strengthening cooperation through the signing of administrative agreements on cooperation in the grape growing and wine-making industries and the renewal of the protocol on cooperation on geographical indications. The two sides will continue to encourage enterprises and trade associations in the agriculture and agro-food industries to participate in cooperation as direct participants, especially the direct beneficiaries of economic and trade cooperation between the two countries to participate in and contribute to each other's agricultural and rural development.

In 2024, the SIAL brand also celebrates its 60th anniversary. Since its inception, SIAL has been charged with the mission of building a high-quality display and communication platform for the global catering industry. We have not only successfully created the "China-Europe Geographical indications Exhibition area", but also helped "famous and special" food and beverage brands from all over China to step onto the international stage and launched a theme exhibition area with the theme of "regional famous and quality food", thus contributing to the dream of rural revitalization and agricultural power. SIAL Seattle Exhibition, as a bridge of food and beverage civilization, makes the world taste the splendor of China.

1. The display window of many National Geographic indication products.

National Geographic indication products, with its unique regional characteristics, profound cultural background and excellent quality, have won global praise. Since the establishment of the Central European Geographic indication products Zone at SIAL Seattle Exhibition, it has not only become a window to display geographical indication products around the world, but also a powerful driving force to promote the development of local agricultural economy.

In the CEIBS geographical indications exhibition area, we have witnessed the entry of European products such as Greek Karamata black olives, French Agan prunes and Italian Parma ham into the Chinese market through the stage of the SIAL Seattle Exhibition. At the same time, this exhibition area also continues to undertake the important mission of showing agricultural food and beverage brands in Chinese provinces and cities to the world, so that Chinese food culture blooms brilliantly in the world.

The 2024 SIAL Seattle Exhibition (Shanghai) will welcome landmarks and regional brands of agricultural products from Zhejiang, Jilin, Harbin, Shanxi, Shanghai, Qingdao, Xiamen, Changchun, Yunnan, Shandong, Nantong and other provinces and cities. This event not only enhanced the international image and popularity of China's "famous and special" food, but also provided an excellent opportunity for China's high-quality agricultural products to enter the world stage. let global consumers and buyers have the opportunity to in-depth understanding and procurement of China's high-quality agricultural products.

2. Earnestly implement the original mission of "serving agriculture, rural areas and farmers"

Help to revitalize the countryside

Since 2002, SIAL Seattle Exhibition (Shanghai) has worked closely with the Foreign Economic Cooperation Center of the Ministry of Agriculture and villages to showcase the achievements and economic characteristics of China's rural revitalization. This partnership not only builds a trade bridge for "famous and special" foods with Chinese characteristics, but also provides a preferred platform for professional buyers around the world to gain an in-depth understanding of China's agricultural market.

Over the past 22 years, thanks to the active promotion and meticulous organization of the Foreign Economic Center of the Ministry of Agriculture and villages, SIAL Seattle Exhibition (Shanghai) has developed into an international food and beverage trade event connecting China with the global food and agricultural products and helping China to integrate into the international "double cycle" development. In this process, countless agricultural enterprises have achieved business growth and brand upgrading, and jointly witnessed the vigorous development of China's catering industry.

On the stage of SIAL Seattle Exhibition (Shanghai), Liaoning enterprises have reached an average trade intention of more than US $20 million a year. October rice field, a healthy food brand from the ecological northeast, has become the benchmark of national healthy food after 10 years of continuous participation in the SIAL Seattle Exhibition (Shanghai). Jiangsu Cereals, Oils and foodstuffs Import and Export Group Co., Ltd. also ranks among China's "top ten agricultural export brands" with the help of SIAL Seattle Exhibition (Shanghai), with an annual import and export volume of more than US $200 million. China's high-quality "Jinmei brand" Zhenjiang vinegar and other seasonings have been successfully exported to Southeast Asia, North America, the European Union, Australia, the Middle East, South America, Africa and many other countries and regions.

3. Help enterprises to grab orders, expand the market and accelerate international agricultural cooperation.

Nicholas Trantso, president of the SIAL global food series exhibition, said that the SIAL series of international food and beverage exhibitions are held every year in many cities around the world, including Shanghai, Paris, Montreal, Toronto, Abu Dhabi, New Delhi, Jakarta and other places, and have become an important stage for global food companies to show their strength and convey their voice. This marks that with the help of the international vision and resources of the SIAL global series, more and more "famous and special products" with Chinese characteristics can move towards a broader market through the platform of SIAL Seattle Exhibition (Shanghai). In 2023, Yunnan Pu'er tea, small grain coffee, Yunnan red rice and other special products were exhibited at the SIAL Paris Exhibition for the first time, which won high praise from the industry. SIAL Seattle Exhibition (Shanghai) is not only a window for China's food and beverage industry, but also a bridge between China and the world's food culture.

Li Xue, deputy director of the business representative office of Yunnan Province in France (Paris), pointed out that Yunnan geographical indication products have become a key industry to promote economic development and increase farmers' income in the region.

With the release of the joint statement on Sino-French agricultural exchanges and cooperation, international agricultural cooperation has ushered in a new direction of development. As a professional platform for connecting China's food and beverage trade with the world, SIAL Seattle has been and will continue to promote Chinese agricultural enterprises to promote global products with local characteristics, promote export growth and brand internationalization, so as to promote the high-quality development of China's economy and jointly build a "food and beverage power" and the future of an agricultural power.

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