The near futureFreegamestowincryptoThe back back good brand through the marketing way of the live roomFreegamestowincryptoIn the past 90 days, the cumulative sales exceeded 100 million. This achievement marks the successful transformation of back back from the traditional marketing mode in the era of TV shopping to the field of live e-commerce.

With a good back, it was once a "childhood memory" in the minds of many consumers, promoting its products to correct the posture of teenagers in TV shopping channels with high-frequency advertising. With the passage of time, back good for a time faded out of public view. However, after the brand changed ownership, Bei Bei Jia chose the live studio as the channel to re-enter the market. According to the mother cicada, a data analysis platform, there are three official accounts, all of which are used for live streaming of products. The live broadcast is frequent in the past week, and the duration of the live broadcast is more than four hours.

In the studio of the official flagship store on Douyin, anchors promote products that can correct body shape and improve posture problems for people under the age of 65. In addition, back back also expanded the target audience, from the initial primary and secondary school students to adults, launched a number of products suitable for different height, and emphasized its effect on adult posture correction in the studio.

The change of marketing strategy with good back has received a positive response from the market. Baidu index shows that the information index with a good back for nearly a month has increased significantly. Du Guoyi, the founder of the brand, once said that the positioning of good back is mainly for primary and secondary school students, but with the growth of post-90s, the selling point of back-good publicity has shifted from parents to consumers.

More than 50% of Bei Bei Jia's live streaming traffic on Douyin depends on paid streaming, indicating that Bei Bei Jia has transferred its previous TV advertising budget to platforms such as Douyin. At the same time, the back is good to choose the brand self-broadcast, supplemented by short video, this strategy has effectively enhanced the sales popularity of the brand.

Back back good brand ownership and transformation of many times, from TV shopping to e-commerce live broadcast, and then to broaden the target audience, each change reflects the adaptability and market insight of the brand. After being acquired by Kefu Medical in 2022, Bengjia continues to expand the applicability of its products and has achieved remarkable sales results on the e-commerce platform. Kefu Medical said that sales of back-to-back products have increased, but specific sales figures have not been released.

The successful case of good back provides a reference for the transformation of traditional brands and shows how to achieve brand revival and growth through innovative marketing strategies and expanding target markets.