The 618 promotion, the most closely watched promotion in the first half of the year, will start tonight.

Since mid-May, various e-commerce platforms have announced the rhythm and play of 618 promotion activities. Compared with previous years, this year's 618 promotion, price power is still the key to the competition of e-commerce platform. At the same time, Taobao Tmall, JD.com, VIPSHOP and other e-commerce platforms have announced that 618 this year will adopt spot sales, on the whole, 618 this year, e-commerce platform closely around its own advantages to promote promotional activities, the trend of "technical expertise" appears, Taobao daily department stores, JD.com home appliances digital, VIPSHOP clothes and shoes have become the focus of consumer attention.

In terms of schedule, VIPSHOP took the lead in running on May 17, and the 618 mid-year special festival will be held at 8 p.m.JocuripeblockchainTmall 618 will be launched on May 20, and JD.com also announced a few days ago that this year's 618 will be officially launched at 8 pm on May 31. In addition, 618 promotions such as Douyin and Little Red Book will also be launched in late May.

Photo: the e-commerce platform 618 will be launched one after another.

In the specific way of playing, various e-commerce have also changed greatly. Tmall cancelled the pre-sale system, which has lasted for more than a decade, and went on sale on the spot from late 20th. This is one of the most important changes in 618 this year, and it also means that simplifying the shopping process has become one of the main themes of 618 this year.

It is reported that this year, JD.com 618 will launch 10 billion subsidy days at the same time as it goes on sale at 8pm on May 31st. In early June, a series of thematic activities will be launched, including 9.Jocuripeblockchain.9 package Day, Super Live Day, US member Day, etc., bring rich low-price and high-quality goods to consumers.

VIPSHOP is more focused on the price power of clothing and related categories. At 8 p.m. on the 17th, VIPSHOP's 618 mid-sale festival kicked off, and launched the promotion activities of summer rejuvenation and 520 gifts at the same time. In addition, a limited number of popular style activities will be launched at 8 p.m. on May 20, 8 p.m. on May 31 and 8 p.m. on June 15, and tens of thousands of popular products will be superimposed with a variety of offers. Some big-name clothing has dropped by 20% and 30% on the basis of the lowest price in 60 days. It is understood that in 618, VIPSHOP will also launch diversified theme activities such as Super Big Brand Day, Category rotation Day and Mid-year Brand Gala, Mid-year Category Gala, and new trends of all things. On June 18 this year, VIPSHOP will adopt the preferential rule of spot sales, a reduction, and no need to pay for the order.

According to industry insiders, since the beginning of this year, the trend of decentralized consumption of e-commerce platforms has gradually emerged in writing, and young people have begun to choose more professional platforms for consumption, such as focusing on digital home appliances on JD.com, buying daily department stores on Taobao, and choosing clothes and shoes at Vipshop. From the deep point of view, this is closely related to the advantages of commodity prices and services provided by the e-commerce platform in the core categories. It is expected that this consumption trend will continue to deepen during the 618 period of this year, and the core categories of various e-commerce platforms may be the first to usher in a sales explosion.

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